台灣中小型專業工程營造商國際化策略之個案研究 : 折衷理論及知識基礎理論觀點

王廷澤

doi:10.6342/NTU201800909

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台灣中小型專業工程營造商國際化策略之個案研究 : 折衷理論及知識基礎理論觀點

Case Study on the Strategies of Internationalization of Small and Medium-Sized Professional Subcontractors in Taiwan: Eclectic Theory and Knowledge-based Theory Perspectives

王廷澤 , Masters　　Advisor：荷世平　　

繁體中文 DOI： 10.6342/NTU201800909

國際化；折衷理論；知識基礎理論；資源；優勢； internationalization ； eclectic theory ； knowledge-based theory ； resources ； advantages

Abstract │ Reference (104) │ Altmetrics

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According to the statistics from the Small and Medium Enterprise Administration, the number of small and medium-sized construction enterprises in Taiwan has been increasing every year. Among them, the professional construction companies with propriety technology are the mainstay for the sub-types of construction projects. Facing with the slowdown in economic growth and the shrinking of constructions, these companies have entered the market competition in the Red Ocean. In recent years, the rise of emerging economies in South-East Asia and the expansion of their domestic demand have gradually replaced the Chinese market and provided opportunities for international investment. The purpose of this thesis is to explore the internationalization paths of small and medium-sized professional construction companies with proprietary technology and to understand their strategies and models.

Based on the review of internationalization theory and literature, this thesis first compares two companies’ motivations in internationalization, modes of entry, barriers to entry, and transnational business models (organizational structures, knowledge transfer, etc.) through interviews with the two companies: Raito Engineering Co., Ltd. and Tung Feng Construction Engineering Co., Ltd. This thesis mainly uses the eclectic theory and the knowledge-based theory to explore these issues.

The findings show that the ability of Taiwan’s small and medium-sized professional construction companies to differentiate their products needs to maintain their international competitive advantages in order to achieve internationalization. As for the modes of entry, Taiwan’s small and medium-sized professional construction companies usually start internationalization with developers or general contractors, whom they have had good cooperation, to reduce the impact of the institutional environment. They set up overseas branches in a sole proprietorship manner to highly control and protect the core resources of the companies. If these companies have innovative and developed knowledge as their resources, they will be able to expand their oversea business and compete with their competitors in economies of scale. They will even divert their resources to the target market as an advantage, and facilitates the replication of the follow-up internationalization path.

Finally, this thesis integrates the conditions and strategies for the small and medium-sized construction companies in Taiwan to enter the international market, and puts forward the conclusions and suggestions for companies of similar scale and types in the international decision-making.

Reference ( 104 ) 〈TOP〉

Agarwal, S. and Ramaswami, N. (1992), “Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors”, Journal of International Business Studies, 23(1), 1-27.
Anderson, E., and Gatignon, H.(1986), “Modes of Foreign Entry: A Transaction Cost Analysis and Propositions”, Journal of International Business Studies , 17(1), 1-26.
Annavarjula, Madan, and Beldona, Sam (2000), “Multinationality-Performance Relationship: A Review and Reconceptualization”, The International Journal of Organizational Analysis, 8(1), 48-67.
Babbie, Earl R. (1991), The Practice of Social Research, 6th ed., Belmont, CA:Wadsworth.
Bain, J. S. (1956), Barriers to new competition: Their character and consequences inmanufacturing industries. Cambridge: Harvard University Press.

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