DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
Cultural and creative ingustries branding strategy
袁棟 , Masters Advisor:陳俊忠
繁體中文
DOI:
10.6342/NTU.2011.00616
文創產業 ; 文創策略 ; 品牌化 ; 品牌策略 ; 產業聚落 ; Cultural and Creative Industry ; Cultural and Creative Strategy ; Branding ; Brand Strategy ; Industry Cluster


- 2. 李吉仁、陳振祥(民93)。企業概論:本質、系統、應用(第二版)。台北市:華泰文化事業股份有限公司。
連結: - 6. Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50, pp. 370.
連結: - 7. Porter, Michael E. (2000). Attitudes, Values, Beliefs, and the Microeconomics of Prosperity. In L.E. Harrison, S.P. Huntington (Eds.), Culture Matters: How Values Shape Human Progress. New York: Basic Books.
連結: - 10. United Nations Educational, Scientific and Cultural Organization(UNESCO)official site,www.unesco.org/
連結: - 參考文獻