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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 57 ) 〈TOP〉
  1. 梁嘉妮(2006),「應用聯合分析法探討促銷活動與商品特性及零售通路之關聯性研究」,國立台灣大學管理學院國際企業學研究所碩士論文。
  2. 廖怡芳(2004),「資料庫行銷之應用-以百貨業為例」,國立台灣大學國際企業學研究所碩士論文。
  3. 鍾欣芸(2015),「以聯合分析法衡量銀行品牌權益-以信用卡為例」,羅立台灣大學國際企業學系碩士論文。
  4. 劉承靂(2015),「以聯合分析法評估女用精品包之品牌價值與定位」,國立台灣大學管理學院國際企業學系暨研究所碩士論文。
  5. 蔡智安(2005),「資料庫行銷之顧客價值分析-以加油行為例」,國立台灣大學國際企業學研究所碩士論文。
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