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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 48 ) 〈TOP〉
  1. 林文玲(2008)。《個人部落格置入性廣告、品牌知名度與產品涉入程度對廣告溝通效果之影響》。台中技術學院事業經營研究所全球運籌組碩士論文。
  2. 林照真(2005)。〈「置入性行銷」:新聞與廣告倫理的雙重崩壞〉,《中華傳播學刊》,8: 27-40。
  3. 彭家發(2000)。《特寫寫作》。台北:台灣商務。
  4. 廖英翔(2005)。《部落格廣告商業模式研究》。清華大學科技管理研究所碩士論文。
  5. 蔡樹培(2005)。〈電視新聞置入行銷:行銷視野之探討〉,《中華傳播學刊》,8: 3-15。
Times Cited (8) 〈TOP〉
  1. 葉思瑜(2013)。美妝心得分享網路平台行動商務對消費者購買意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-82。 
  2. 林怡儒(2013)。置入性行銷對部落格可信度與購買意願影響之研究-以消費者風險偏好為調節變項。淡江大學企業管理學系碩士在職專班學位論文。2013。1-112。 
  3. 徐騏緯(2012)。影響消費者網購美妝保養品的資訊來源研究。臺北科技大學工業工程與管理系碩士班學位論文。2012。1-107。 
  4. 謝侑蓉(2011)。食記分享攻防戰-談置入性行銷入侵美食部落格。高雄餐旅大學台灣飲食文化產業研究所學位論文。2011。1-129。 
  5. 黃國蓉(2010)。部落格廠商贊助文書寫分析。政治大學新聞研究所學位論文。2010。1-74。
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