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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 140 ) 〈TOP〉
  1. London: Sage.)
  2. 早安財經文化。(原書 Watson, J. L. [2001]. Golden Arches East: McDonald in East Asia. CA: Stanford University Press)。
  3. 李明璁(2009)。〈去�再領域化的西門町:「擬東京」消費地景的想像與建構〉,《文化研究》,9: 119-163。
  4. 李紀舍、黃宗儀(2007)。〈東亞多重現代性與反成長敘述:論三部華語電影〉,《中山人文學報》,24: 65-86。
  5. 何春蕤(1994)。〈台灣的麥當勞化-跨國服務業資本的文化邏輯〉,《台灣社會研究季刊》,16:1-19。
Times Cited (3) 〈TOP〉
  1. 劉慧瑜(2011)。台灣當代旅遊明信片之消費實踐。元智大學社會暨政策科學學系學位論文。2011。1-128。 
  2. 張芳慈(2012)。觀光凝視、觀光真實性與地方依戀影響關係之研究 -以原住民部落觀光為例。高雄餐旅大學旅遊管理研究所學位論文。2012。1-116。 
  3. 陳宜君(2011)。旅遊圖像的建構與複製— 以「北歐旅遊書籍」為例。政治大學新聞研究所學位論文。2011。1-137。
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