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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 49 ) 〈TOP〉
  1. 2. 王玉佩,2007,「電視購物產業顧客知覺價值與忠誠度之研究」,亞太經濟管理評論,11(1),頁119-152。
  2. 6. 李再長、李俊杰、曾雅芬,人力資源管理學報2005春季號,「大型企業組織生涯管理、個人生涯規劃、個人人格特質、工作滿意度之關聯研究」,第五卷第一期,頁63。
  3. 7. 沈孝思,2005,「品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之研究-以保健食品為例」,國立成功大學高階管理碩士在職專班碩士論文。
  4. 8. 貝佩怡,2004,「探討電視購物行為之購買動機」,國立成功大學碩士論文。
  5. 10. 林玫玫,2005,「服務品質與顧客滿意度關係之研究」,經營管理論叢,第一屆管理與決策2005 年學術研討會特刊。
Times Cited (2) 〈TOP〉
  1. 朱啟祥(2012)。知覺價值與轉換障礙如何影響再購意願:以Lativ實證研究為例。臺灣大學商學研究所學位論文。2012。1-83。 
  2. 黃品齊(2010)。顧客知覺品質、滿意度及再購意願之研究-以購買Molten產品學校為例。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-123。
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