Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 94 ) 〈TOP〉
  1. 2.李宗儒、鐘秀欣、劉曼貞、陳韻文,2005,以消費者的觀點來進行農產品網路商店功能之分析,電子商務學報,第七卷,第三期,pp.215-238。
  2. 9.陳文華,2000,運用資料倉儲技術於顧客關係管理,能力雜誌,5月份。
  3. 16.汪美香、葉桂珍,2000,消費者屬性、網站滿意度與網路購物意願關係之研究,企業管理學報,第四十八期,pp.121-137。
  4. 17.方珍玲、陳芳萍,2003,休閒農業消費者網路功能需求與網路行銷因素分析,企業管理學報,第58 期,pp.29-54。
  5. 1.Adamson I& Shine J. (2003), “Extending the new technology acceptance model to measure the end user information systems satisfaction in a mandatory environment: A bank's treasury”, Technology Analysis & Strategic Management, 15(4), pp.441-455.
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