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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 56 ) 〈TOP〉
  1. 李冀民(2005)。《便利商店導入POS系統對營運績效影響之研究-以統一超商為例》。元智大學管理研究所碩士論文。
  2. 姚蘊慧(2005)。〈「第二現代」社會觀點下的親密關係〉,《通識研究集刊》,8: 149-170。
  3. 夏業良、魯煒譯(2003)。《體驗經濟時代》,台北:經濟新潮社。(原書Pine, B. J., & J. H. Gilmore. [1999]. The experience economy : work is theatre & every business a stage.)
  4. 夏春祥 (1997)。〈文本分析與傳播研究〉,《新聞學研究》,54:141-166。
  5. Bryman, A. (2004). The Disneyization of Society. London:Sage.
Times Cited (6) 〈TOP〉
  1. 邱元儂(2013)。飲食革命正流行—大王菜舖子的認同實踐與文化生產。淡江大學大眾傳播學系碩士班學位論文。2013。1-140。 
  2. 柯琬柔(2013)。舊建築再利用的風格創新:以客庄文創產業為例。交通大學客家文化學院客家社會與文化學程學位論文。2013。1-174。 
  3. 蘇添芳(2009)。台灣有機生活之研究。屏東科技大學高階經營管理碩士在職專班學位論文。2009。1-130。 
  4. 謝怡縈(2012)。玩婚禮●秀幸福 台灣一甲子 婚禮變化多。臺灣大學新聞研究所學位論文。2012。1-139。 
  5. 周靖庭(2011)。網路時代的音樂民族誌——以三個古典音樂部落格為例。臺灣大學音樂學研究所學位論文。2011。1-79。 
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