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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 19 ) 〈TOP〉
  1. 林千源(1994),〈談台灣職業棒球隊之經營策略-以兄弟象隊為例〉,《中華體育》第8卷3期=31,頁48-54。
  2. 張力可(2000),〈全球化�在地化的辯證--九○年代臺灣棒球場域的認同動態〉。《臺灣社會研究》,38,頁245-286。
  3. 曾慶裕(1999):〈棒球運動的起源與簡略歷史〉。《大專體育》,42,頁109-115。
  4. 蘇維杉(1997):「台灣職棒運動文化研究」。台北:國立臺灣師範大學體育研究所碩士論文。
  5. 高正源(1994),《東昇的旭日:中華棒球發展史》。臺北:民生報。
Times Cited (6) 〈TOP〉
  1. 潘翠雯(2007)。晚近台灣撞球運動的轉變:媒體、性別與國族。淡江大學大眾傳播學系碩士班學位論文。2007。1-116。 
  2. 徐宜君(2002)。跨國出版集團在台灣市場的進入模式。臺灣師範大學大眾傳播研究所學位論文。2002。1-116。
  3. 羅如芳(2004)。國際中文版女性雜誌之市場行銷策略分析。臺灣師範大學大眾傳播研究所學位論文。2004。1-120。
  4. 楊爵宇(2007)。以行銷觀點探討台灣時尚雜誌網站經營之研究。臺灣師範大學圖文傳播學系學位論文。2007。1-80。
  5. 周康玉(2009)。閱聽人品牌忠誠度與品牌認同、品牌形象關聯性之研究 :以台灣MTV頻道為例。臺灣師範大學大眾傳播研究所學位論文。2009。1-85。
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