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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 114 ) 〈TOP〉
  1. 王毓莉(2005)。政府運用“置入性行銷”從事菸害防制工作之初探性研究,中華傳播學刊,第8期,頁115-159。
  2. 林照真(2005)。“置入性行銷”:新聞與廣告倫理的雙重崩壞,中華傳播學刊,第8期,頁27-40。
  3. 徐振興、黃甄玉(2005)。產品訊息疑似置入電視偶像劇之研究,兼論置入性行銷與新聞專業自主,中華傳播學刊,第8期,頁65-114。
  4. 許安琪(2005)。置入?植入?製入?智入?從多元面向觀點檢視置入性行銷,兼論置入性行銷與新聞專業自主,中華傳播學刊,第8期,頁161-178。
  5. 陳炳宏(2005)。探討廣告商介入電視新聞產製之新聞廣告化現象:兼論置入性行銷與新聞專業自主,中華傳播學刊,第8期,頁209-246。
Times Cited (4) 〈TOP〉
  1. 陳乃瑄(2012)。內容虛偽不實或具誤導性之商業性言論之違憲審查。清華大學科技法律研究所學位論文。2012。1-88。 
  2. 黃昱中(2015)。專業言論之類型化─律師執業管制與言論自由。臺灣大學法律學研究所學位論文。2015。1-147。 
  3. 陳冠穎(2012)。我國政府電視置入性行銷之界限。臺灣大學政治學研究所學位論文。2012。1-189。
  4. 林南廷(2013)。公共衛生法中限制商業言論之合憲性探討。臺北大學法律學系學位論文。2013。1-176。
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