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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 68 ) 〈TOP〉
  1. Akerlof, G. A., “The Market for Lemons: Quality under Uncertainty and the Market Mechanism,” Quarterly Journal of Economics, 84, August 1970, 488-500.
  2. David Lucking-Reiley, “Pennies from eBay: the Determinants of Price in Online Auctions”, 2002.
  3. Dayal, S., Landesberg, H., and Zeisser, M., “How to Build Trust Online,” Marketing Management, 8(3), 1999, 64-69.
  4. Doney, Patricia M., and Joseph P. Cannon, “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, April 1997, 35-51.
  5. Ganesan, S., “Determinants of long-term orientation in buyer-seller relationships,” Journal of Marketing, 58, April 1994, 1-19.
Times Cited (3) 〈TOP〉
  1. 黎育熙(2010)。網路資訊搜尋之信任度對消費意願的影響-以民宿為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2010。1-72。 
  2. 卜已軒(2011)。旅行社Facebook使用者對其消費行為影響模式之研究。高雄餐旅大學旅遊管理研究所學位論文。2011。1-96。 
  3. 張慈芸(2008)。顧客參與網路購物聯合忠誠度方案之研究-以集點王網路消費集點為例。臺灣大學國際企業學研究所學位論文。2008。1-119。 
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