* Airiti Library
Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
    Reference ( 32 ) 〈TOP〉
    1. 12. 韓承諭,“中、英文品牌名稱對消費者產品評估影響之研究—以進口礦泉水產品為例”,元智工學院管理研究所,民國85年6月
    2. 2. Aaker, D. (1996), “Measuring brand equity across products and markets”, California Management Review, Vol. 38 N0. 3, Spring
    3. 3. Aaker,David A. (1992), “The Value of Brand Equity”, Journal of Business Strategy, Vol.13 Iss.4 Jul/Aug 1992, pp.27-32
    4. 4. Barwise, Patrick (1993), “Introduction to The Special Issue on Brand Equity”, International Journal of Research in Marketing, 10,1
    5. 6. Benson,P.H., “Analysis of Irregualr Two Dimension Distribution of Consumer Buyer Choice”, Journal of Marketing Research, Vol.3(August 1966), pp.278-288
    Times Cited (7) 〈TOP〉
    1. 林聖豪(2014)。從品牌權益觀點探討黑面蔡品牌活化策略效果之研究。淡江大學企業管理學系碩士在職專班學位論文。2014。1-78。 
    2. 許晉睿(2015)。以聯合分析法與創新擴散理論衡量品牌權益-以智慧型手機為例。臺灣大學國際企業學研究所學位論文。2015。1-83。 
    3. 鍾欣芸(2015)。以聯合分析法衡量銀行品牌權益-以信用卡為例。臺灣大學國際企業學研究所學位論文。2015。1-95。 
    4. 江怡婷(2014)。品牌權益衡量與顧客購賣行為之研究 - 以卸妝產品為例。臺灣大學國際企業學研究所學位論文。2014。1-108。 
    5. 蔡孟樺(2010)。產品類別延伸對品牌權益影響之研究:以來源國效應、品牌形象與產品契合度為干擾變數。臺灣大學國際企業學研究所學位論文。2010。1-97。 
    Altmetrics 〈TOP〉
    E-mail :
    When an article is available to download, a notice will be sent to your mailbox address.
    E-mail :