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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 106 ) 〈TOP〉
  1. 4.王鐘漢(2006),臺灣地區中、小型醫院行銷策略之研究-以桃園地區敏盛綜合醫院為例,國立臺灣大學商學研究所碩士論文。
  2. 7.行政院衛生署(2007),台灣醫療服務國際化旗艦計畫。
  3. 9.行政院衛生署(2007),把顧客引進來、讓醫療走出去,台灣醫療服務國際化。
  4. 18.吳彬安(2008),我國發展健康保健旅遊可行性模式之探討,國立臺灣大學管理學院高階公共管理組碩士論文。
  5. 23.林小雯(2004),台灣企業進入中國大陸醫療市場成功關鍵因素之研究-從ESSP觀點分析,中原大學企業管理研究所碩士論文。
Times Cited (9) 〈TOP〉
  1. 邱鈺桓(2010)。亞洲觀光醫療產業之經營模式探討。成功大學創意產業設計研究所學位論文。2010。1-139。 
  2. 王雅汶(2015)。利用劇場理論探討中國潛在消費者來臺觀光醫療之意向。長榮大學醫務管理學系(所)學位論文。2015。1-259。 
  3. 林怡吟(2011)。探討台灣目前發展國際醫療行銷策略與外籍病患就醫選擇因素間之差異。臺北醫學大學醫務管理學研究所學位論文。2011。1-85。 
  4. 黃亮軒(2014)。自製牙材產品使用意願調查分析及未來行銷策略之研究。義守大學管理碩博士班學位論文。2014。1-130。 
  5. 黃聖佑(2015)。跨國肝臟移植流程之服務品質探討與設計初探: 以台北市某醫學中心為例。臺灣大學公共衛生碩士學位學程學位論文。2015。1-108。 
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