台灣金融業區域化策略───以中華開發為例

廖怡茹

doi:10.6342/NTU201702095

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台灣金融業區域化策略───以中華開發為例

Asia Regionalization Strategy of Taiwan Financial Industry-Case Study on China Development Financial

廖怡茹 , Masters　　Advisor：吳政鴻　　

繁體中文 DOI： 10.6342/NTU201702095

金融業；區域化；區域型銀行； Finance ； Regionalization ； Regional bank

Abstract │ Reference (18) │ Altmetrics

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Due to Taiwan's over-banking market after 2000, most financial institutions have been seeking for business opportunity overseas. This paper examines China Development Financial Holding (CDFH) regionalization strategy by using Shanghai and Singapore as geographic bases to develop business in China and South East Asia. However, the strategy did not fully utilize CDFH's abundant resources including KGI Bank and CDIB Capital Group as one of the key sources for regionalization strategy. The contribution of this paper is to provide an alternative strategy for CDFH, including to leverage KGI Securities’ existing customers (KGI Securities currently has more than 30 branches overseas). With KGI Securities as a steering wheel to explore potential clients, KGI bank and CDIB Capital Group as the double engines for capital resources, the strategy proposed by this study is trying to establish attractiveness for customers and increase CDFH's market competitiveness in the overseas market. On the other hand, this study also uses Development Bank of Singapore (DBS) as a case study for successful regional bank and with an aim to find a sustainable business model for Taiwan's local banks' overseas expansion strategy.

Reference ( 18 ) 〈TOP〉

[1]. Aaker, D. A. (2008). Strategic market management: John Wiley & Sons.
[2]. Aaker, D. A., & Adler, D. A. (1984). Developing business strategies (Vol. 200): Wiley New York.
[3]. Bain, J. (1959). Industrial Organization. New York: John Wiley & Sons.
[4]. Buckley, P. J., Clagg, J., Forsans, N., & Reilly, K. T. (2001). Increasing the size of the" country": Regional economic integration and foreign direct investment in a globalised world economy. Management International Review, 41(3), 251.
[5]. Douglas, S. P., & Wind, Y. (1987). The myth of globalization. Columbia Journal of world business, 22(4), 19-29.

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