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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 96 ) 〈TOP〉
  1. 余美珍(2007),在不同產品涉入情境下代言人類型及其可信度對消費者知覺風險、知覺品質及搜尋成本之影響,國立中央大學企業管理研究所碩士論文。
    連結:
  2. 吳淨宜(2014),主觀知識與口碑對有機臉部保養品購買意圖影響之研究,淡江大學國際企業學系碩士論文。
    連結:
  3. 林育民(2008),以消費者觀點為基礎的品牌聯想與品牌忠誠度關係之研究,國立台灣大學國際企業學研究所碩士論文。
    連結:
  4. 許士軍(1987),管理學,台北市:東華書局。
    連結:
  5. 陳振燧、張允文(2001),品牌聯想策略對品牌權益影響之研究,管理學報,第十八卷第一期,pp75-98。
    連結:
Times Cited (1) 〈TOP〉
  1. 蔡雅芬(2016)。置入性行銷、名人代言對消費者購買意願與品牌認同之影響-以哈韓涉入程度為調節變項。淡江大學企業管理學系碩士在職專班學位論文。2016。1-136。
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