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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 42 ) 〈TOP〉
  1. 11.林鴻章,家用空調設備在大陸市場行銷策之研究-以T公司為例,元智大學管理研究所碩士論文,民94年。
  2. 13.後滕秀夫,市場調查實務手冊,民90年,(許時嘉譯)。
  3. 20.楊之遠,大陸沙塵暴影響台灣地區空氣品質之 監測與預報,物理雙月刊,民90年,第23卷,第3期,頁416-420.
  4. 25.劉姿吟,通路品牌策略、通路制力與通路績效關係之研究-以3C連鎖經營型態之資源基礎觀點分析,中原大學企業管理學系碩士學位論文,民國92年。
  5. 26.蔡明昌,筆記型電腦消費者購買行為與市場區隔之研究-以三大都會區為例,元智大學管理研究所碩士論文,民93年。
Times Cited (6) 〈TOP〉
  1. 張暉宜(2012)。消費者對綠色產品屬性及環保標章的認知對願付價格影響之研究-以環境態度為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2012。1-105。 
  2. 陳依卿(2010)。台北縣市單車買主生活型態與購買決策關係之研究。淡江大學國際商學碩士在職專班學位論文。2010。1-84。 
  3. 李萬福(2009)。智慧型手機產品功能重視程度與使用程度關係之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2009。1-112。 
  4. 伏佩玲(2009)。整合消費者偏好與績效評估應用於除濕機家電產品開發設計之研究。樹德科技大學應用設計研究所學位論文。2009。1-250。
  5. 吳義雄(2011)。消費者採購節能環保冷氣機重要性之研究。中央大學環境工程研究所碩士在職專班學位論文。2011。1-168。
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