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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 105 ) 〈TOP〉
  1. 林育廷(2000),「從網路金融的發展省思我國金融監理的挑戰」,科技法律透析,12(3),42-61。
  2. 陳進成(2003),「電子商務顧客價值、滿意度與忠誠度之研究-以電子商店為例」,中原大學資訊管理研究所碩士論文。
  3. 廖哲民(2006),「網站服務品質、價格和信任對消費者忠誠度的影響」,中央大學資訊管理研究所碩士論文。
  4. Aaker, D. A. and K. L. Keller (1990), “Consumer Evaluations of Brand Extensions,” Journal of Marketing, Vol. 54, No. 1, pp. 27-41.
  5. Andereassen, T. W. and B. Lindenested (1998), “The Effect of Corporate Image In The Formation of Customer Loyalty,” Journal of Service Research, Vol. 19, No. 1, pp. 82-92.
Times Cited (1) 〈TOP〉
  1. 李靖菱(2011)。服務品質、企業形象對連鎖咖啡店滿意及忠誠度影響之研究。淡江大學國際企業學系碩士在職專班學位論文。2011。1-75。
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