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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 文翔(2009)。探討顧客導向與服務創新對顧客滿意度研究-以行動電話加值服務為例。未出版碩士論文,國立臺東大學 資訊管理學系碩士班,台東市。
  2. 余鑑、于俊傑、郭素玉、廖珮妏(2010)。內部行銷、社會資本與員工工作滿意度之研究 - 以導入對入式人力資源組織之個案銀行為例,International Journal of LISREL, 3 (1), 68-90.
  3. 吳堯達、黃國哲、魏中仁、郭乃文(2005)。醫院員工的顧客導向行為之相關因素。醫務管理期刊,6 (2),215-228。
  4. 林文政(2006)。部顧客觀點的人力資源管理措施。人才資本雜誌 2006 年,7月號。
  5. 林明杰(2011)。組織社會化程度、授權賦能認知對個人創新行為影響之 研究: 顧客導向行為的中介效果。科技管理學刊,16 (2),53-80。
Times Cited (1) 〈TOP〉
  1. 鄭之勛(2017)。以服務行銷觀點探討公立醫院的醫療服務品質管理。臺灣大學國際企業管理組學位論文。2017。1-105。 
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