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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 61 ) 〈TOP〉
  1. 朱延智(2010)。《品牌管理》。台北:五南。
  2. 余宣瑩(2007)。<台灣國際觀光策略-「觀光客倍增計畫」之整合行銷傳播研究>。台北:淡江大學大眾傳播所。
  3. 呂郁女(1981)<國家形象之塑造-從傳播之觀點談國際宣傳〉,《新聞學研究》,第28期:201-202。
  4. 郭旭棋(2011)。〈台灣童話故事的故事結構-以賞善罰惡民間故事為例〉。台北:臺灣師範大學大眾傳播研究所。
  5. 黃光玉(2005)。〈說故事打造品牌:一個分析的架構〉,《廣告學研究》,26:1-26。
Times Cited (1) 〈TOP〉
  1. 黃璽帆(2016)。國家品牌的質性與量化研究:馬來西亞與日本之案例分析。中興大學國際政治研究所學位論文。2016。1-225。
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