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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 120 ) 〈TOP〉
  1. 16.林陽助、李佳珂、李宜致、林卲祥、傅筱雯(2009)。〈廣告訴求、產品屬性及消費者自我監控程度對廣告效果之影響─以銀髮族產品為例〉。《澄清醫護管理雜誌》,5(4):9-22。
  2. 31.莊幸諺(2011)。《教育大學師資培育生理解電視廣告與教學設計能力之研究》。臺北教育大學課程與教學研究所碩士論文。
  3. 37.黃盟祺、洪雅慧、周巧絃(2012)。〈關鍵字廣告效果之研究─搜尋產品類型、認知需求與知覺風險之影響〉。《傳播與管理研究》,11(2):39-77。
  4. 40.黃光玉(2006)。〈說故事打造品牌:一個分析的架構〉。《廣告學研究》,26:1-26。
  5. 53.劉渼(2008)。〈創意說故事後敘事模式的教學應用研究〉。《臺北大學中文學報》,4:1-34。
Times Cited (3) 〈TOP〉
  1. 謝宛真(2015)。微電影廣告效果研究:以《台灣櫻花》系列為例。淡江大學大眾傳播學系碩士班學位論文。2015。1-190。 
  2. 黃姁蓁(2015)。品牌微電影廣告內容之研究-以愛情故事元素為例。淡江大學大眾傳播學系碩士班學位論文。2015。1-131。 
  3. 黃俊霖(2014)。故事行銷在觀光產業的加值與應用。朝陽科技大學企業管理系學位論文。2014。1-87。
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