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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 107 ) 〈TOP〉
  1. 吳宜靜(2011),「品牌來源國效益與品牌評估之研究:以汽車品牌來源國為干擾變數」淡江大學管理科學研究所碩士班碩士論文。
  2. 林妙雀、李建裕(2010),「吞世代青少年品牌形象及品牌態度之研究-以同儕從眾行為為干擾變數」,行銷評論,第七卷,第四期,頁525-556。
  3. 溫文佑(2006),「品牌形象、廣告代言人與消費者購買意願關係之研究」中原大學企業管理研究所碩士論文。
  4. Aaker, D. and K. Keller (1990), “Consumer Evaluation of Brand Extensions,” Journal of Marketing, Vol. 54 No. 1, pp. 27-41.
  5. Aghdaie S. F. A., H. R. Dolatabadi and V. S. Aliabadi (2012), “An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance,” International Journal of Marketing Studies, Vol. 4 No. 2, pp. 93-102.
Times Cited (8) 〈TOP〉
  1. 巫瑋倩(2015)。知覺價值對行動購物使用意圖影響之研究。淡江大學國際企業學系碩士班學位論文。2015。1-122。 
  2. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  3. 王翠英(2013)。MV置入性行銷中的品牌聯盟效果之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-116。 
  4. 陳建忠(2013)。品牌形象、企業形象、來源國形象關係之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-108。 
  5. 李彥徵(2013)。專賣店外部氣氛對消費者惠顧行為之影響-以品牌形象為中介變數(以Apple公司為例)。淡江大學企業管理學系碩士在職專班學位論文。2013。1-77。 
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