Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 79 ) 〈TOP〉
  1. 李文伶(2003),網路口碑之影響因素研究,私立元智大學管理研究所碩士論文
  2. 陳定國(2005),現代行銷管理學(上)─行銷理論分析,初版,台北市:華泰文化事業股份有限公司
  3. Aaker, D. A. (1996), “Measuring Brand Equity Across Product and Markets”, California Management Review, vol.38, no.3, pp.102-120
  4. Assael, H. (1995), Consumer Behavior and Marketing Action, Ohio: South-Western College
  5. Arndt, J. (1967a), Word of Mouth Advertising: A Review of the Literature, New York: Advertising Research Federation
Times Cited (10) 〈TOP〉
  1. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  2. 黃若妤(2009)。部落格訊息結構對資訊閱讀者態度及口碑傳遞效果影響之研究-以社群網絡和產品涉入為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2009。1-89。 
  3. 戴秀芳(2007)。女性消費者美妝網站之購物行為研究。淡江大學統計學系碩士班學位論文。2007。1-96。 
  4. 陳怡婷(2012)。知覺品質、品牌形象與顧客忠誠度關聯性之研究-以某知名冰品連鎖店為例 以某知名冰品連鎖店為例。高雄餐旅學院餐飲管理研究所學位論文。2012。1-64。 
  5. 曾停香(2009)。台鹽產品品牌形象對顧客滿意度與忠誠度的相關性研究-以屏東地區產品消費者為例。屏東科技大學農企業管理系所學位論文。2009。1-98。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :