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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 270 ) 〈TOP〉
  1. 5. 貝佩怡(2004),探討電視購物行為之購買動機,國立成功大學工業與資訊管
  2. 9. 林聖瀧(2004),電視購物消費者行為之研究-以大台北地區大學生為例,國
  3. 10. 林震岩(1998):網路購物之消費行為研究,行政院國家科學委員會。
  4. 影響,長庚大學企業管理研究所。
  5. 27. 黃賢章(2003),網路購物付費方式與消費者知覺風險之研究,立德管理學院
Times Cited (3) 〈TOP〉
  1. 戴秀芳(2007)。女性消費者美妝網站之購物行為研究。淡江大學統計學系碩士班學位論文。2007。1-96。 
  2. 楊智惠(2014)。資訊倫理涉入度對其豐富度認知與學習成效影響之探討。義守大學資訊管理學系學位論文。2014。1-80。 
  3. 黃梅雯(2008)。觸覺體驗式產品於網路銷售可行性之研究 -以品牌知名度與網站信任為干擾變數。崑山科技大學企業管理研究所學位論文。2008。1-69。
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