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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 41 ) 〈TOP〉
  1. 王文良,呂東壕,黃貞芬和劉安琪(2006)。以Kano二維品質模式應用於線上購物服務品質之研究。Journal of Information Technology and Applications,1(1),37-45。
  2. 陳佩紋(2010)。產品碳標籤對消費者購買決策之影響。國立台北科技大學環境工程與管理研究所碩士學位論文,未出版,台北。
  3. 張宏羽(2010)。應用Kano二維品質模式與品質機能展開探討藥妝店服務品質之研究。國立虎尾科技大學工業工程與管理研究所碩士論文,未出版,雲林。
  4. 張家銘(2011)。應用Kano及精化Kano模式於探討加盟者之服務品質需求─以連鎖餐飲業為例。朝陽科技大學企業管理所碩士論文,未出版,台中。
  5. 張媛甯(2011)。Kano二維品質模式應用於個案科技大學教學品質之改善。教育實踐與研究,24(2),129-162。
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