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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 49 ) 〈TOP〉
  1. 魏子豪(2008)。影響虛擬社群內知識分享因素之研究-以使用維基(wiki)系統的虛擬社群為例。成功大學資訊管理研究所。
  2. 徐淑如 林家琪(2009) 線上品牌社群知覺關鍵多數、 知覺價值與忠誠度之研究。國立嘉義大學資訊管理學系。國立嘉義大學行銷與流通研究所。資訊管理學報 第十七卷 第二期。
  3. 許慈雅(2011) 社交網站與組織內人際關係改變之關聯性研究─以Facebook為例。國立政治大學傳播學院碩士在職專班碩士論文。
  4. 江俊均(2012)。探討Facebook粉絲專頁使用意圖對直銷產品購買意願之影響:以美國Forever Living Products公司為例。中央大學企業管理研究所。
  5. 莊宜軒(2012)。企業Facebook粉絲專頁之公關策略分析。國立政治大學傳播學院廣告學系碩士論文。
Times Cited (1) 〈TOP〉
  1. 林雅薰(2017)。社群媒體用戶在Instagram中對Hashtag之使用行為探討。淡江大學大眾傳播學系碩士班學位論文。2017。1-106。
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