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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 332 ) 〈TOP〉
  1. 3. 梁展嘉 (2005),“運動鞋品牌忠誠度之研究─以淡江大學學生為
  2. 4. 周鼎鈞 (2005), “顧客知覺價值、滿意度、忠誠度與轉換成本
  3. 5. 楊宏光 (2004),“服務品質與品牌忠誠度之研究─以台北市眼鏡
  4. 10.莊昕展 (2007),“服務品質對顧客滿意度與顧客忠誠度之研究─
  5. 13.洪嘉蓉 (2004), “服務品質、滿意度、忠誠度關係之研究─以
Times Cited (3) 〈TOP〉
  1. 陳震龍(2013)。探討兩岸醫療健檢從業人員對健檢服務品質的認知~以北臺灣及深圳某體檢機構為例。元智大學管理碩士在職專班學位論文。2013。1-65。 
  2. 陳盈君(2015)。台灣北部都會地區基層診所客戶就醫因素之研究。臺灣大學臺大_復旦EMBA境外專班學位論文。2015。1-75。 
  3. 鄭茂晟(2012)。醫療產品涉入程度與顧客忠誠度關係之研究-以產品類別為干擾變數。中臺科技大學健康產業管理研究所學位論文。2012。1-89。
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