台灣高等教育擴充後私立技職院校招生策略之研究

鐘勻笛

doi:10.6846/TKU.2009.00934

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台灣高等教育擴充後私立技職院校招生策略之研究

Admission Strategics at Private Technological and Vocational Institute---after Higher Education expanding in Taiwan.

鐘勻笛 , Masters　　Advisor：蓋浙生　　

繁體中文 DOI： 10.6846/TKU.2009.00934

高等教育；招生策略；私立技職院校； Higher Education ； Admission Strategics ； Private Technological and Vocational Institute

Abstract │ Reference (150) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The purpose of this study is to examine the present situations of the admission Strategics and to apply for recruitment in Taiwan Private Technological and Vocational Institute. The result of this study tries to help every schools realizes their recruitment admission Strategics and will be better.
    The research uses the questionnaire survey procedure, the grand total provides 61 questionnaire, recycling effective questionnaire 50.The results are as following：
1. Admission organization of the Private Technological and 
   Vocational Institutes is approximately to complete.
2. Private Technological and Vocational Institute in North 
   still more than other area.
3. Marketing strategies for admission is obvious in  
   Private Technological and VocationalInstitute.
4.Students have various reasons to chooses Private 
  Technological and Vocational Institute.
5. Private Technological and Vocational Institute uses 4P 
   strategics on the recruitment of students.
    According to the findings﹐this thesis makes some suggestions to Private 
Technological and Vocational Institute also administrative organizations in Taiwan.
1.Private Technological and Vocational Institute should 
  help Marketing strategies , promotes its competition.
2.Private Technological and Vocational Institute should to 
  make characteristic of school,attracts the students.
3.Everybody to help each other strengthens the school 
  environment facility.
4.By the activity and the achievement development, promote 
  the school positive image.
5.Times of evaluation the school is very important.
6.The government should to help school change and progress.
7.The government should to strengthens the school 
  information source and to strengthens Internet 
  exposition.

Reference ( 150 ) 〈TOP〉

江文雄（1996）。技術及職業教育概論。台北：師大書苑。
連結：
江文雄﹙2006﹚。學校經營概念與策略。技術及職業教育，35，11-15。
連結：
吳清山﹙2004﹚。學校行銷管理的理念與策略。北縣教育雙月刊，47，23-34。
連結：
李國義﹙2002﹚。大專校院推廣教育中心經營策略之探討—勤益技術學院之經驗談。技職教育雙月刊，61，36-46。
連結：
邱湘棻﹙2005﹚。台北市公私立小學學校行銷策略之研究。淡江大學教育政策與領導研究所碩士論文，未出版。台北市。
連結：

Times Cited (2) 〈TOP〉

Altmetrics

〈TOP〉

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