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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 119 ) 〈TOP〉
  1. 王瑋廷(2010),「男性臉部保養品顧客價值與消費者購買決策之研究」,淡江大學國際貿易學系碩士論文。
  2. 林宜賢(2007),「台灣汽車產業消費者忠誠行為之研究─以滿意為中介變數」,淡江大學國際貿易學系碩士論文。
  3. 高毓伶(2006),「品牌形象、品牌態度對顧客滿意度與品牌忠誠度之影響研究」,淡江大學國際貿易學系碩士論文。
  4. 陳怡蓁(2006),好天氣認知行為模式與最適放款利率─選擇權評價分析,淡江大學國際貿易學系碩士論文。
  5. 郭敏華、李謙(2002),「陽光影響投資情緒?以台灣股票市場為例」,台灣金融財務季刊,第六輯,第二期,頁35-51。
Times Cited (2) 〈TOP〉
  1. 劉筠芃(2012)。大台北地區連鎖書店之店內氣氛、服務品質與品牌形象對購買意願之影響。淡江大學國際企業學系碩士班學位論文。2012。1-119。 
  2. 吳震威(2016)。線上串流音樂平台使用者對平台之購買意願-以KKBOOX與Spotify為例。臺灣大學新聞研究所學位論文。2016。1-78。 
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