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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 166 ) 〈TOP〉
  1. 李亞璇、張惠真、鄭伶如(2013),「來源國形象、本國中心主義對外國品牌購買意 願之影響--以 Samsung 為例」,觀光與管理休閒期刊, 1:1 2013.09[民 102.09]
  2. 周子堯(2012),「商務市場選購智慧型手機的行為研究–以台北都會區的商務人士 為 研究對象」,淡江大學管理科學學系企業經營研究所在職專班碩士論文。 

  3. 陳郁婷(2014),「名人代言之廣告效果─以消費者我族主義為干擾變數」,臺灣大 學國際企業研究所碩士論文。
  4. 謝昊哲(2012),「消費體驗與體驗價值影響價值體驗之研究─以智慧型手機為 例」,淡江大學國際企業學系研究所碩士論文。
  5. Ahmed, S. A. and d’ Astous, A (1993), "Cross-National Evaluation of Made-in Concept Using Multiple Cues," European Journal of Marketing, 27, 7, 39-52.
Times Cited (1) 〈TOP〉
  1. 賴伯思(2016)。知覺價格、知覺品質、使用滿意度與顧客再購意願關係之研究-華碩智慧型手機為例。淡江大學資訊管理學系碩士在職專班學位論文。2016。1-87。
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