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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 83 ) 〈TOP〉
  1. 1. 李月華和莊易霖(民99年)。網路人際關係及品牌認同對品牌社群忠誠度影響之研究。淡江大學企業管理系研究所。
  2. 2. 何雍慶和林美珠(民95年)。品牌認同和品牌形象之關聯性研究-以公寓大廈管理服務業為例,東海管理評論,八卷一期 pp.231~265。
  3. 3. 林惠美和林孟彥(民98年)。意見領袖影響力-以直銷業為例。國立台灣科技大學企管研究所。
  4. 4. 邱于平和楊美雪(民100年)。部落格口碑訊息訴求對購買決策之影響。電子商務學報,第十三卷第四期 pp.919~938。
  5. 5. 許立群,池文海和林庭妤(民104年)。品牌-顧客關係、社群成員關係對社群公民行為的影響:多重中介效果檢驗。電子商務學報,第十七卷第一期 pp.49~90。
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