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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 1. 王麗晶(2013)。《公益品牌敘事與故事行銷:以非營利動物保護組織為例》。國立政治大學新聞研究所碩士論文。
  2. 8. 吳宛穎(2007)。《說故事建立品牌:國家文化、產品品類、品牌屬性之探討》。國立政治大學國際經營與貿易學系碩士論文。
  3. 10. 賴佩婷(2006)。《品牌故事及其結構與內容在不同商品類型下對廣告效果的影響》。國立台灣大學商學研究所碩士論文。
  4. 11. 林士煉(2014)。《故事型廣告效果之研究-以客委會為例》。淡江大學資訊傳播學系研究所碩士論文。
  5. 14. 林曜聖(2011)。〈運動產業的故事行銷概念與具體作法之分析〉。《國北教大體育期刊》,5:101-114。
Times Cited (2) 〈TOP〉
  1. 黃姁蓁(2015)。品牌微電影廣告內容之研究-以愛情故事元素為例。淡江大學大眾傳播學系碩士班學位論文。2015。1-131。 
  2. 吳舒婷(2016)。公益微電影劇情設計對受眾之情感影響與社群分享意圖。臺中科技大學多媒體設計系碩士班學位論文。2016。1-79。
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