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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 59 ) 〈TOP〉
  1. 甘美玲(2006),「知覺價格、知覺品質、知覺價值對購買意願之關係研究─以消費者購買數位內容產品為實證」,國立成功大學管理學院高階管理碩士在職專班碩士論文
  2. 李坤展(2010),「品牌形象、知覺品質、知覺價值、購買意願及消費行為關係知研究─以捷安特為例」,國立臺灣師範大學運動與休閒管理研究所碩士學位論文
  3. 周曼蓉(2015) ,「遊客知覺價值與重遊意願之研究─以台南市新化老街為例」,國立屏東科技大學景觀暨遊憩管理研究所碩士學位論文
  4. 林建煌(2011),行銷學,華泰文化事業股份有限公司
  5. 陳偉仁(2009),「品牌形象、價格折扣對知覺品質、知覺價值與購買意願之影響─以數位相機為例」,國立成功大學企業管理學系碩士論文
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