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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 24 ) 〈TOP〉
  1. 3. 李君如、陳俞伶(2009),觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究∼以白蘭氏觀光工廠為例,顧客滿意學刊,第五卷,第一期,頁93-120。
  2. 4. 林士彥、陳冠仰(2009),國民旅遊在服務品質、服務價值、滿意度與忠誠度關係之研究─以茂林國家風景區為例,顧客滿意學刊,第五卷,第一期,頁1-32。
  3. 7. 鄧肖琳、張明穎(2009),服務品質屬性、績效、重要性與顧客滿意度-以台灣地區銀行為例,中華管理學報,第十卷,第四期,頁91-112。
  4. 1. 楊雅婷(2010),影響網路團購之顧客滿意度與忠誠度及其前置因素之研究,國立政治大學商管專業學院碩士學位論文。
  5. 1. Anderson, E.W., Fornell, C. and Lehmann, D.R. (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden” , Journal of Marketing, Vol. 58, pp.53-66.
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