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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 22 ) 〈TOP〉
  1. 別蓮蒂與陳怡穆(2011),「廣告量對品牌態度與購買率之長期影響」,管理學報,第6期,第28卷,545–563
  2. 周家慧、顧為元與張淑敏(2005),「品牌、廣告與價格因素對速食產品購買意願之影響」,餐旅暨家政學刊,第 4期,第2卷,519–534
  3. 林陽助、宜致、吉祥與許士賢(2009),「品牌形象、廣告訴求、口碑對購買意願影響之研究」,Journal of Data Analysis,第2期,第4卷,163–197
  4. 珠洪麗、如陳月、潔吳念、婷陳玫、文尤珮、文張乃與婷鍾雅(2008),「廣告效果對購買意願影響之研究-以速食業電視廣告爲例」,商業現代化學刊,第3期,第4卷,187–195
  5. 陳建成與張維志(2010),「品牌形象與購買意圖關係之研究-以促銷活動爲中介變項」,International Journal of Lisrel,第 1期,第3卷,1–17
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