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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 112 ) 〈TOP〉
  1. [ 2 ] 張永鑶,「便利商店贈品促銷與購買意願關係之研究-以知覺價值為中介變數」,國立台北科技大學商業自動化與管理研究所,碩士論文,台北,2007。
  2. [ 10 ] 梁宜峰,「連鎖式便利商店業基本資料」台灣經濟研究院產經資料庫民96
  3. [ 11 ] 梁宜峰,「連鎖式便利商店業基本資料」台灣經濟研究院產經資料庫民97
  4. [ 1 ] Alain d’Astous and Isabelle Jacob , “Understanding consumer reactions to premium-based promotional offers’’ European Journal of Marketing, 2002, pp60-71.
  5. [ 2 ] Alain d’Astous and Valerie Landreville, ’’An experimental investigation of factors affecting consumers’ perceptions of sales promotions’’ European Journal of Marketing, 2003, pp.46-58
Times Cited (1) 〈TOP〉
  1. 張瓊文(2011)。超商集點贈品對國小學童消費行為之影響:以桃園縣國小高年級學童為例。元智大學社會暨政策科學學系學位論文。2011。1-168。 
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