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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 152 ) 〈TOP〉
  1. [3] 莊弼棕,「品牌社群成員之四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例」,國立成功大學國際企業研究所碩士論文,2005。
  2. [4] 楊惠如,「品牌關係品質透過品牌社群之運作對品牌忠誠度之影響–以福斯金龜車品牌社群為例」,國立臺北科技大學商業自動化與管理研究所碩士論文,2005。
  3. [5] 廖棟樑,「品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響」,國立政治大學商學院企業管理學系碩士碩文,2005。
  4. [6] 蕭宗憫,「虛擬品牌社群之研究」,中興大學企業管理學系所碩士論文,2005。
  5. [14] Armstrong, Arthur & John III Hagel (1996), “The Real Value of On-line Communities,” Harvard Business Review, 74(3), 134-141.
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