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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 38 ) 〈TOP〉
  1. 13.江俊均,探討Facebook粉絲專頁使用意圖對直銷產品購買意願之影響:以美國Forever Living Products公司為例,碩士論文,國立中央大學企業管理研究所,桃園,2012。
  2. 15.呂雅雯,購物網站的個人化商品資訊服務與社群設計對消費者中程度的影響,資訊社會研究期刊,第19期,2011,第71-100頁。
  3. 17.范凱傑,基於QR Code之名片及通訊錄交換系統,碩士論文,元智大學資訊工程學系研究所,桃園,2013。
  4. 20.張詠絮,以空巢族為目標對象的公益廣告設計-以網路廣告為例,碩士論文,國立台灣師範大學設計研究所,台北,2011。
  5. 32.Chaffey, D., Chadwick, F.E., Johnston, K., and Mayer, R., Internet Marketing Strategy - Implementation and Practice, Prentice Hall – Financial Times, 2009.
Times Cited (1) 〈TOP〉
  1. 杲明(2016)。Facebook搶攻社群商務:Buy button-以女性服飾為例。淡江大學企業管理學系碩士班學位論文。2016。1-86。
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