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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 85 ) 〈TOP〉
  1. 李佳珮(2008)。旅遊意象、旅遊體驗、知覺價值與行為意圖關係之研究-以古坑旅遊地區為例。
  2. 李惠惠(2011)。陸客來台觀光意象對體驗行銷、顧客價值與行為意圖之影響,朝陽科技大學休閒事業管理系碩士論文。
  3. 林博凱(2010)。休閒農場之國外遊客滿意度研究-以東南亞地區遊客為例,國立臺灣大學生物資源暨農學院農業經濟學系碩士論文。
  4. 周育群(2007)。銀行業服務品質、顧客價值與顧客忠誠度間關聯性之研究-以台南市為例,國立成功大學高階管理碩士論文。
  5. 郭雨潔(2005)。國家風景特定區之服務品質與遊客滿意度之研究,國立中央大學統計研究所。
Times Cited (5) 〈TOP〉
  1. 林琨錡(2015)。在地藝術家創作中的旅遊目的地地方意象之研究。虎尾科技大學休閒遊憩研究所學位論文。2015。1-140。 
  2. 蔡佩珊(2015)。以方法目的鏈探索冰淇淋專賣店之顧客價值。臺中科技大學流通管理系碩士班學位論文。2015。1-76。 
  3. 簡子沄(2016)。比較越南台商在越南及台灣投資旅遊渡假村意願及其影響經營關鍵因素。逢甲大學土地管理學系學位論文。2016。1-168。 
  4. 謝京燁(2015)。品牌知識、顧客價值對購買意願之影響-以信任為干擾變數。朝陽科技大學企業管理系學位論文。2015。1-88。
  5. 朱郁媛(2017)。應用文字探勘技術於夜市目的地意象之研究─以士林夜市、逢甲夜市、六合夜市為例。臺中科技大學流通管理系碩士班學位論文。2017。1-95。
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