本研究主要在探討宗教團體成員和一般社會大眾對宗教網站資訊的需求。隨著網路與資訊科技的日益進步,使用網路已幾乎成為現代人生活不可缺乏的一部份。現今許多宗教信仰欲結合網路社群平台來傳播該宗教理念,因此網際網路提供了宗教信仰一個新的傳播管道。而宗教網站如何吸引使用者的瀏覽是研究的重點。什麼樣的宗教網站功能要素是使用者所需要的?網站管理者如何針對使用者做網站的改善?都是需要思考的議題。 首先藉由國內外文獻之探討及相關文獻,而採用學者Rayport & Jaworski 所提出的7C的網站構面為主要準則,並從國內數個宗教網站歸納出25個項目的功能要素做為次要評估準則及問卷題項基礎。再以問卷調查方式來了解使用者的需求。並利用Kano二維品質模式將品質予以分類,以獲得宗教網站功能要素之滿意度,及顧客滿意係數計算出其對使用者滿意度之影響,並以四象限圖呈現和提出改善策略。再透過因素分析法探求出宗教網站之重要功能要素項目。使網站管理者在資源有限的環境下,能針對重要之網站資訊功能要素項目,思考其執行策略,透過資源的有效運用,以創造使用者的最大價值。
The purposes of this study were to explore religious website’s information needs among religion group and general public. With the great advance of network and information technology, the using of Internet services has become an indivisible part of modern life. Many religious groups would like to use the mass media for promulgation. And the Internet has become a new channel for religions to present themselves in a new way. How to attract the users to browse the website is the key point of this research. Therefore, key elements needed by the users and improvements made by the website operator are both necessary issues to be considered. The questionnaires have been designed based on the related literature and the 7C model proposed by Rayport & Jaworski. By applying Kano’s model to classify the quality, so that degree of satisfaction can be obtained and the effect of user’s satisfaction by Customer Satisfaction Coefficient can be calculated. It is presented by the four-quadrant diagram and proposes the improvement strategy. And then we can find out the important factors and analyze it with Factor Analysis of religious website. It will make the operators to consider their executing strategies based on the important service quality items with the limited resources while, create the greatest value to users.