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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 94 ) 〈TOP〉
  1. [10] 李月華、丁學敏(2006),以顧客為基礎的品牌權益之探討,台北科技大學 學報第三十九之一期,103~118頁。
  2. [16] 林佳樺(2008),品牌共鳴促成因素之研究 - 以ASUS &SONY筆記型電腦為 例,碩士論文,國立政治大學廣告學系研究所。
  3. [1] Aaker, D.A. (1991),“Managing Brand Equity: Capitalising on the Value of a Corporate Brand Name,” The Free Press, New York, NY.
  4. [2] Aaker, D.A. (1996),“Measuring brand equity across products and markets,”California Management Review, 38(3), 102-120.
  5. [3] Akira (1970), “A Comparison of Japanese and U.S. Attitudes toward Foreign Products,” Journal of Marketing, 34(1), 68-74.
Times Cited (6) 〈TOP〉
  1. 陳建忠(2013)。品牌形象、企業形象、來源國形象關係之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-108。 
  2. 林佳嬋(2014)。連鎖速食業來源國形象、品牌信任與品牌權益之關聯性研究 ─以麥當勞為例。高雄餐旅學院餐飲管理研究所學位論文。2014。1-105。 
  3. 陳億燦(2013)。產品來源國與產品契合度、品牌形象、知覺品質對購買意願之影響-以大型重機為例。朝陽科技大學企業管理系學位論文。2013。1-87。
  4. 謝京燁(2015)。品牌知識、顧客價值對購買意願之影響-以信任為干擾變數。朝陽科技大學企業管理系學位論文。2015。1-88。
  5. 林柏勳(2016)。品牌形象、品牌知名度與品牌來源國形象對消費者購買願意之影響—以日本UNIQLO為例。中興大學應用經濟學系所學位論文。2016。1-66。
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