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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 79 ) 〈TOP〉
  1. 2005大英牛津線上字典http://www.。
  2. 周立軒(2005)。網誌的使用者與使用行為之研究。元智大學資訊傳播學系碩士論文,未出版,桃園縣。
  3. Alexander, R. S. (1963). Marketing Definitions. Chicago: American Marketing Association.
  4. Arjun, C. (1999). Does brand loyalty mediate Brand Equity outcomes? Journal of Marketing Theory and Practice, 7(2), 136-146.
  5. Baron R. M. & Kenny D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Times Cited (16) 〈TOP〉
  1. 楊遠隆(2013)。身體意象與醫學美容之相關研究。淡江大學未來學研究所碩士班學位論文。2013。1-75。 
  2. 莊淑芬(2010)。韓劇閱聽人國族認同與身體意象對整型美容商品接受度影響之研究-以韓劇涉入程度為中介變項。淡江大學企業管理學系碩士在職專班學位論文。2010。1-130。 
  3. 陳彥婷(2010)。女大學生體型受嘲笑經驗、社會體型焦慮與自尊相關之研究。淡江大學教育心理與諮商研究所碩士班學位論文。2010。1-125。 
  4. 蔡浩瑀(2009)。分析消費者知覺風險對行銷溝通工具之評估選擇-以水上運動業為例。中原大學企業管理研究所學位論文。2009。1-78。 
  5. 劉依婷(2007)。線上表演:部落格作者網絡關係對網路書寫的影響。元智大學資訊社會學研究所學位論文。2007。1-166。 
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