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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Abstract 〈TOP〉
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Reference ( 61 ) 〈TOP〉
  1. English References
    連結:
  2. 1.Aaker, D. A. (1991), “managing brand equity: capitalizing on the value of a brand name”. The Free Press, New York.
    連結:
  3. 3.Agarwal, S. and Teas, R. K. (2002), “Cross-National Applicability of a Perceived Quality Model”. The Journal of Product and Brand Management, 11, pp. 213-236.
    連結:
  4. 5.Brookfield, J., Liu, R. J. and MacDuffie, J. P. (2008), “Taiwan’s bicycle industry A-Team battles Chinese competition with innovation and cooperation”. Strategy and Leadership, 36(1), pp. 14-19.
    連結:
  5. 6.Chang, Tung-Zong, and Wildt, A.R. (1994), “Price, Product Information, and Purchase Intention: An Empirical Study”. Journal of the Academy of Marketing Science, 22 (1), pp. 6-27.
    連結:
Times Cited (5) 〈TOP〉
  1. 黃廉富(2009)。臺北地區捷安特直營店女性消費者購買行為研究。臺灣師範大學體育學系學位論文。2009。1-165。
  2. 羅晨溦(2010)。體驗行銷、品牌形象與運動涉入對女性消費者購買運動產品意願之研究—以Nike Women為例。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-167。
  3. 李坤展(2010)。品牌形象、知覺品質、知覺價值、購買意願及消費行為關係之研究─以捷安特為例。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-188。
  4. 陳家倫(2012)。Nike Facebook 粉絲專頁使用意圖對其品牌形象與購買意願影響之研究。臺灣師範大學體育學系學位論文。2012。1-121。
  5. 錢冠廷(2015)。影響購買意願產品要素之研究-以自行車為例。樹德科技大學生活產品設計系碩士班學位論文。2015。1-96。
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