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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 101 ) 〈TOP〉
  1. 2. Ajzen, I. (1991). The Theory of Planned Behavior, Organizational Behavior and Human Decision Process, 50(2), 179-211.
  2. 4. Algesheimer, R., Dholakia, U. M. and Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69(July 2005), 19-34.
  3. 5. Andreoni, J. (1990). Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving. The Economic Journal, 100, 464–477.
  4. 6. Armstrong, Arthur and John III Hage. (1997). Net Gain: Expanding Marketsthrough Virtual Communities. The McKinsey Quarterly, 140-154.
  5. 7. Armstrong, Arthur and John III Hagel. (1996). The Real Value of On-lineCommunities. Harvard Business Review, 74(3), 134-141.
Times Cited (10) 〈TOP〉
  1. 吳仁偉(2011)。虛擬社群人際互動模式之探討—以Facebook為例。淡江大學未來學研究所碩士班學位論文。2011。1-107。 
  2. 駱碧蓮(2010)。中華職棒虛擬社群參與行為意圖模式之研究。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-172。
  3. 劉璟鴻(2011)。虛擬社群增加交易機制影響之研究---以批踢踢(PTT)實業坊各版為例。元智大學資訊社會學碩士學位學程學位論文。2011。1-60。
  4. 劉襄儀(2011)。線上社群應用於博物館之策略分析。臺灣師範大學美術學系學位論文。2011。1-505。
  5. 陳奕寧(2011)。社群參與、情感連結與品牌忠誠之關係探討─以流行音樂產業為例。元智大學經營管理碩士班(國際企業學程)學位論文。2011。1-187。
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