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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 81 ) 〈TOP〉
  1. 江彥樺. (2009). 品牌來源國混淆對品牌偏好之影響:以即溶咖啡為例. 碩士, 國立暨南國際大學國際企業學系.
  2. 李元榮. (2008). 手機品牌來源國與製造來源國的國家形象對消費者購買意願影響之研究. 碩士, 淡江大學企業管理學系在職專班.
  3. 洪振鐘. (2006). 品牌來源國形象、品牌關係品質對品牌權益的影響:以購物/拍賣網站為例. 碩士, 銘傳大學資訊管理學系.
  4. 黃智彥. (2009). 生活型態與產品屬性影響消費者購買行為之研究-以彰化縣二林鎮之國產葡萄酒為例. 碩士, 逢甲大學景觀與遊憩研究所.
  5. 楊家榕. (2009). 筆記型電腦之品牌來源國與品牌形象之行銷研究-以聯想在台灣地區為例. 碩士, 國立成功大學高階管理碩士在職專班.
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