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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 98 ) 〈TOP〉
  1. 18.楊錦洲(民91)。服務業品質管理。台北:品質學會。
  2. 2.Andreasen A. R., (1977).Consumer Complain-dose Business Respond. Harvard Business Review. 55 (4), pp.93-101.
  3. 3.Andreson A. R., Eugene W. and Mary W. Sullvan, (1993). The Antecedents and Consequences of Customer Satisfaction for Firms. Marketing Science. 12, pp.125-143.
  4. Publishing.
  5. 7.Binter Mary J., (1990). Evaluating Service Encounters: The Effect of Physical Surroundings and Employee Responses. Journal of Marketing. 54(2), pp.69-82.
Times Cited (7) 〈TOP〉
  1. 陳柏任(2010)。品牌忠誠度與消費者特性對品牌轉換行為之研究。長榮大學經營管理研究所(博)學位論文。2010。1-81。 
  2. 廖容萱(2009)。有機農產品的產品特性、消費者特性、情境因素對通路型態選擇及購買決策之研究。屏東科技大學農企業管理系所學位論文。2009。1-206。 
  3. 廖冠宇(2008)。知覺品質、知覺價值、顧客滿意度與顧客忠誠度之研究—以冷藏咖啡為例。屏東科技大學農企業管理系所學位論文。2008。1-101。 
  4. 陳咏均(2009)。量販店服務品質、顧客滿意度、轉換成本與信任關係模式之研究。長榮大學經營管理研究所學位論文。2009。1-92。
  5. 郭景文(2010)。台北都會區咖啡消費行為、產品屬性對飲用頻率關聯性之研究。臺北大學企業管理學系學位論文。2010。1-92。
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