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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 陳光重(2010) 從關係品質與關係價值觀點探討商店自有品牌形象對
  2. 陳宜融(2002) 金融業服務品質、品牌形象對顧客滿意度之關
  3. 邱浩愷 (2005) 服務品質與品牌形象對顧客滿意度影響之研究-以大
  4. 蘇維斌、蕭仁傑(2010)行銷拉式策略對購買意願影響之研究-以系統
  5. 鄧瑜旻(2002)服務品質、品牌形象、顧客滿意度與再購意願之關係-以國際品牌手機為例,長榮大學國際企業所碩士論文。
Times Cited (3) 〈TOP〉
  1. 陳怜潔(2006)。動作分析模式應用於國小二年級體育教學之行動研究。臺灣師範大學體育學系學位論文。2006。1-111。
  2. 陳賢昌(2010)。高中體育教師對體育課程價值取向之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2010。1-85。
  3. 黃敬堯(2011)。民國99年普通高級中學體育課程綱要實施後的體育課程-以桃園為例。臺灣師範大學體育學系學位論文。2011。1-109。
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