民意代表候選人形象管理關鍵因素之研究

陳韋曄

doi:10.6840/cycu202000555

3.238.186.43，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Business > Graduate Institute of Business Administration
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

民意代表候選人形象管理關鍵因素之研究

The Research of Key Factors of Elected Rrpresentative Candidate Image Management

陳韋曄 , Masters　　Advisor：曾世賢　　

繁體中文 DOI： 10.6840/cycu202000555

候選人形象；選舉策略；決策實驗室法；網路分析程序法；重要表現程度分析法； Candidate Image ； Election Strategy ； Decision Making Trial and Evaluation Laboratory (DEMATEL) ； Analytic Network Process (ANP) ； importance- performanceanalysis (IPA)

Abstract │ Reference (96)

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The awareness of public opinions has raised and its election has been far intense from before. How to earn the concern to become the spotlight in the crowded is the emphasis for every party. According to the research in the past, which probe into the “party identification” and “the influence of the traditional social media to the election”, those were not paying attention to the candidates themselves. However, as time goes by, the influence of party identification has been declined, instead, the image of candidates become the fatal element to voter to vote for. Thus, the research is aim to build the image of candidate and related elements and study into it.
    The research is aim to collect the reference literature in the past, which is the analysis structure of building the image of candidates. Moreover, implement the D-ANP to explore the image of the candidates and the relationship of the mutual influence. Eventually, take advantage of the IPA to determine to where we need to improve on the doctrine.
The outcome of the research shows that the questionnaire of the committee expert is founded 10 criterions, including party(C1), political network(C4), politics experience(B5), platform(D1), issue standpoint(D2), campaign strategy(D3), constituency plan(D4),the exposure rate of news(E2), interaction with the fans and social platform(E3), image of social media(E1), polling(E4). Then, the questionnaire of the expert assistance is founded ten essential criterions, including politics experience(B5), party(C1), political network(C4), image of social media(E1), platform(D1), issue standpoint(D3), constituency plan(D4), case service of voter(D5), exposure rate of news(E2). Regardless that the questionnaire of expert or assistance shows that the image of social media and the politics experience are mutual influence, we’ll study method, which should be adopted in the guidelines, and provide the politicians and researcher in the future with the related suggestion to refer to, which based on IPA and realizing the performance of important criterion.

Reference ( 96 ) 〈TOP〉

參考文獻
一、中文部分
1. 王光旭、蔡子弘、陳薇丞(2019)。政治人物經營臉書策略之研究：以第九屆不分區立法委員為例。民主與治理，6(2)，頁1-45。
2. 王冠翔(2000)。政治行銷：候選人形象定位及認知差異之研究－以台灣2000年總統大選為例。元智大學管理研究所碩士論文。
3. 王嵩音(2006)。網路使用與選舉參與之研究－以2004年立法委員選舉為例。臺灣民主季刊，3(4)，71-102。

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：