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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 121 ) 〈TOP〉
  1. 29. 林靈宏(民82),消費品類型、創新類型與新產品行銷策略關係研究,國立政治大學企業管理研究所未出版博士論文。
  2. 36. 國貿局統計資料網站。
  3. 44. 陳明璋(民86),「數位化時代的企業創新策略」,貿易雜誌第13期,台北市進出口商業同業公會出版。
  4. 57. 曾寶玲(民88),企業核心能力與人力資源策略關係之研究,國立台臺灣師範大學工業科技教育研究所未出版碩士論文。
  5. 1. Abernathy and Clark (1985), “Innovation: Mapping the Winds of Creative Destruction”, Research Policy, pg. 3, 19pgs.
Times Cited (14) 〈TOP〉
  1. 楊恩忠(2008)。金融控股公司經營策略與經營績效關聯研究。中原大學企業管理研究所學位論文。2008。1-90。 
  2. 劉冠亨(2007)。我國TFT LCD面板廠核心能耐與整合策略關係之研究。中原大學企業管理研究所學位論文。2007。1-121。 
  3. 徐榮俊(2006)。台灣茶業經營策略之研究:以天仁茗茶為例。中原大學企業管理研究所學位論文。2006。1-92。 
  4. 吳淑貞(2002)。產業網絡、群聚現象與企業競爭力關係之研究 -以兩岸製鞋業為例。中原大學企業管理研究所學位論文。2002。1-111。
  5. 紀秋煌(2002)。通路控制力、通路類型與通路績效之研究 —以兩岸台商工具機業供應鏈為研究對象。中原大學企業管理研究所學位論文。2002。1-119。
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