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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 50 ) 〈TOP〉
  1. 3. 司徒達賢,民83,策略矩陣分析法基礎,管理評論,第十三卷第二期,頁1-22。
  2. 2. Bers J.A., Lynn G.S., and Spurling C.L.,,” A Venerable Tool for a New Application: Using Scenario Analysis for Formulating Strategic for Emerging Technologies in Emerging Markets”, Engineering Management Journal Vol.9 No.2 June 1997, pp33-40
  3. 3. Blanning Robert W. and Reinig Bruce A.,” Building scenarios for Hong Kong using EMS”, Long Range Planning, Volume: 31, Issue: 6, December, 1998, pp. 900-910
  4. 4. Bood Robert P., and Postma Theo J.B.M.,” Scenario analysis as a strategic management tool”,,1998
  5. 6. Lambkin M. and Day, G. S., 1989, “Evolutionary Process in Competitive Markets: Beyond the Product Life Cycle”, Journal of Marketing, July 53, 4-20.
Times Cited (48) 〈TOP〉
  1. 何明鳳(2013)。行動支付產業演化之劇本分析-設計思考之觀點。淡江大學國際商學碩士在職專班學位論文。2013。1-86。 
  2. 張立宏(2010)。花卉產業經營策略之研究-以南投縣埔里鎮玫瑰花產業為例。中興大學農村規劃研究所學位論文。2010。1-138。 
  3. 何瑋芳(2009)。產業情境分析與策略發展—以遠距居家照護產業為例。中興大學企業管理學系所學位論文。2009。1-102。 
  4. 楊鉦偉(2009)。全球WiMAX競合趨勢。交通大學科技管理研究所學位論文。2009。1-78。 
  5. 張天欣(2010)。IT產業綠色供應鏈SaaS資訊平台之Web2.0應用。臺北科技大學商業自動化與管理研究所學位論文。2010。1-139。 
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