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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 130 ) 〈TOP〉
  1. 1. 尚榮安,陳禹辰,周季穎(2007);”電腦中介傳播對消費者口碑行為的影響”;Journal of E-Business;第九卷第一期 ; pp27-48
  2. 2. 李麗華(2011); ”以iPhone產品為例探討消費者購買意願”;淡江大學全球華商經營管理學系未出版碩士論文
  3. 5. 林建煌(2007); “消費者行為(二版)”; 台北:華泰文化事業股份有限公司
  4. 7. 陳琪婷, 何偉瑮,陳政雄,謝邦昌(2006);”台北市民對健康食品認知與消費行為之研究”; 觀光旅遊研究學刊;第二卷;pp1-21
  5. 9. 曹家榮(2008);” MSN Messenger的媒介訊息:從符擔性看MSN人際關係展演”;資訊社會研究;Vol.14;pp133-166
Times Cited (2) 〈TOP〉
  1. 許家祥(2017)。網路紅人代言對消費者品牌聯想之影響。中原大學企業管理研究所學位論文。2017。1-60。 
  2. 王雅亭(2014)。網路原生商店開設實體店面對消費者購買意願之影響:以女性服飾為例。中正大學企業管理學系學位論文。2014。1-82。
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